Vidhur Niti • Chapter 7 • Shloka 3
प्रियो भवति दानेन प्रियवादेन चापरः।
मन्त्रं मूलबलेनान्यो यः प्रियः प्रिय एव सः ॥
In the world, some person is loved by giving charity, another is loved by speaking loving words, and the third is loved by the power of mantras and medicines, but the one who is really loved, is always loved.
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