Hearing the name of God and thinking about it creates a great love in the mind and intellect. Thinking about it gives us knowledge of the whole universe. A man who thinks about God never has to suffer the worldly pains or the punishment of Yama in the next world. A man who thinks about God does not go to hell with Yama in the end but goes to heaven with the gods. The name of God is very great and beyond illusion. If someone thinks about it by absorbing it in his heart.